(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.

A decade ago, many sites were free or had minimal fees of around $20 a month.

And some sites, like Plentyof and Ok Cupid, offer basic membership for free.

But most subscription sites automatically renew until the customer cancels, and those fees can add up.

For the men who don’t quite measure up to the standards of Manhattan ladies, there is some good news: short men in Queens are 350% more likely than short men in Manhattan and the Bronx to be contacted by a woman online when she viewed his profile, making Queens the best of the boroughs for short men looking for love online.

But if men under 5’9″ want the ultimate chance at finding love online we suggest finding the nearest bridge, tunnel or ferry and heading over to New Jersey.

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Manhattan topped the list—and lived up to its superficial reputation—as the number one worst city for short men in online dating, showing a 1.236% chance of a woman contacting a man under 5’9″.

First analyzed over 50,000 interactions in the NY metropolitan area to determine how likely female users were to contact a male user that was 5’9″ or under when she viewed his profile. Here are the results: According to the data, “vertically challenged” men should think twice about which boroughs they decide to reside in if they are looking for love online.

Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.