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"It's gritty, emotional, painful, hopeful, inspirational and there are thousands of stories to be told that each runner carries with them," the agency's Chris Sojka said.
Media Post Communications (3/2) More than 90% of Generation X was online regularly last year, with 78% watching digital video, e Marketer reports.
Advertising Age (2/6), Adweek (2/6) BBDO, Snickers, Adam Driver apologize for live Super Bowl ad mishap BBDO New York and Snickers have created a follow-up spot to the brand's Super Bowl ad that ended with the line, "You ruin live Super Bowl commercials when you're hungry." The ad stars Adam Driver trying to apologize for the comical fumble that occurred during the live ad, but he's interrupted by people trying to put out flames on set.
Advertising Age (2/6), Adweek (2/6) How TBWA\Chiat\Day created Michelin's Super Bowl ad in less than a day Michelin informed TBWA\Chiat\Day New York two days before the Super Bowl that the brand wanted to run an ad during the event, resulting in an international scramble of talent to create a 30-second spot in 20 hours.
Nostalgic content is a big draw, as are how-to videos.
e Marketer (3/1) Smart Quote Get busy living or get busy dying.
The Drum (Glasgow, Scotland) (3/2), Advertising Age (3/2), Media Post Communications (3/2) Firehouse comically shows why you need a reliable Interstate car battery Firehouse's campaign for Interstate humorously highlights the unfortunate results of a dead car battery.
The ads show outcomes such as a superhero failing to save a city from an alien invasion and a disgruntled grandma writing her grandson out of her will when he fails to visit.
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