2) This next point would seem utterly obvious, and yet, apparently it isn't: Don't include bad photos! Photos of you when you were 21 (if you're now 60) are pointless.I'm not talking about photos of you making a funny face, though I don't quite see the point of those, but why include photos that simply aren't flattering? 3) Photos of yourself when you were a little bit younger (five years? Let's operate on the assumption that we all think we looked better when we were in college.In the end the right person will accept you for who you are, baggage and all.'Profiles with 100 to 200 words received 10 per cent more messages, and users with positive identifiers such as confident and outgoing, received 23 per cent more incoming messages and 4 per cent more replies to their outgoing ones.

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I get it.) 10) Don't have photos standing next to cardboard cutouts of Ronald Reagan or Bill Clinton or anyone.

Nobody wants to judge a book by its cover, but let’s face it: profile pictures matter big time when you’re dating online.

I think it also shows that they're actually thinking about what women may want to hear and putting a real effort into their profile.

Women who are more forward, using phrases like dinner, drinks or lunch in the first message get 73 per cent more replies, while men should play it cooler.

Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.

This time last year saw a 94 per cent increase in people singing up compared to their daily average.'In my experience, selfies on dating sites either involve the guy snapping a quick picture of himself as he loads his profile (no effort made) or stripping off in a desperate attempt to show off his buff body while trying out a moody male model look (far too much effort made).

Sometimes it is important to get back to basics in the over-50 dating game.

I sort of assumed anyone who is out there trying to find a mate would know what sort of photos to present to the world, but there is evidence to indicate perhaps not.

Yes, there is more to dating and mating and enjoying a relationship than physical attraction, so no need to point that out.

And yes, these bits of advice apply to both women and men.

And if you only post only one and it's not so wonderful, it will be difficult to expect dating prowlers to want to find out more about your wide range of interests, unique accomplishments and ability to look as good in a little black dress as you do in jeans - one of those boilerplate profile comments that continue to baffle.